To best represent the close relationship between Planetel and its private and business customers, we created a story that highlights the trust built within both family and work environments. In the narrative, Planetel is portrayed as an ideal figure, always ready to support its partners, especially in tackling complex tasks and overcoming challenging moments.

In this video interview, creative director Mattia Cesaria and director Tomaso Pirotta take us behind the scenes of the production process for Planetel S.P.A.'s video ads, focusing on the formal and conceptual choices that shaped the audiovisual pieces. The project was brought to life by a team of artists and creatives, forming a multidisciplinary group capable of transforming the envisioned concept into a compelling communication strategy for the client.