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Square Studio created a telepromotion product for Planetel, a telecommunications company active in the Bergamo area. The promotion was published on local TV channels, alongside two B2B and B2C spots aimed at their business and private clients. The B2B and B2C spots aim to convey the idea of a company that is close to its clients, like "one of the family" or "the best colleague," thanks to the fast assistance the company provides to its customers.
PLANETEL
Bergamo

Audio-visual Production
Planetel S.P.A.
2024

Project Partners:
Valeo Studio S.R.L
DMP Movies
For over 30 years, the Planetel Group has been offering IT and telecommunications services for both individuals and businesses. With 6 companies, 8 locations, and 200 employees, Planetel serves its clients with a strong commitment. The company strives to be a comprehensive partner for digital services in Northern Italy, directly managing its strategic infrastructure and technological platforms for its users. Planetel creates high-quality technological solutions based on closeness and attentiveness to the client, tailoring them to meet their specific needs.
Square Studio created a telepromotion product for Planetel, a telecommunications company active in the Bergamo area. The promotion was published on local TV channels, alongside two B2B and B2C spots aimed at their business and private clients. The B2B and B2C spots aim to convey the idea of a company that is close to its clients, like "one of the family" or "the best colleague," thanks to the fast assistance the company provides to its customers.
For over 30 years, the Planetel Group has been offering IT and telecommunications services for both individuals and businesses. With 6 companies, 8 locations, and 200 employees, Planetel serves its clients with a strong commitment. The company strives to be a comprehensive partner for digital services in Northern Italy, directly managing its strategic infrastructure and technological platforms for its users. Planetel creates high-quality technological solutions based on closeness and attentiveness to the client, tailoring them to meet their specific needs.

To best represent the close relationship between Planetel and its private and business customers, we created a story that highlights the trust built within both family and work environments. In the narrative, Planetel is portrayed as an ideal figure, always ready to support its partners, especially in tackling complex tasks and overcoming challenging moments.

In this video interview, creative director Mattia Cesaria and director Tomaso Pirotta take us behind the scenes of the production process for Planetel S.P.A.'s video ads, focusing on the formal and conceptual choices that shaped the audiovisual pieces. The project was brought to life by a team of artists and creatives, forming a multidisciplinary group capable of transforming the envisioned concept into a compelling communication strategy for the client.