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Squareworld Studio was involved in creating a commercial video spot that tells the story of the transformation in the world of advertising and the potential of influencer marketing. This audio-visual narrative was made possible through a carefully selected team of artists: direction, cinematography, video operators, actors, and post-production.
BE ACTUATE
Bergamo

Audio-visual Production
Be Actuate S.r.l
2021


Carminati Allestimenti Srl is an advertising agency operating nationwide in the fields of billboards, urban furniture, signage, and advertising. In 2019, it launched a new division: BeActuate, a company specializing in digital marketing, with a particular focus on influencer marketing.
Squareworld Studio was involved in creating a commercial video spot that tells the story of the transformation in the world of advertising and the potential of influencer marketing. This audio-visual narrative was made possible through a carefully selected team of artists: direction, cinematography, video operators, actors, and post-production.
Carminati Allestimenti Srl is an advertising agency operating nationwide in the fields of billboards, urban furniture, signage, and advertising. In 2019, it launched a new division: BeActuate, a company specializing in digital marketing, with a particular focus on influencer marketing.

The video captures a fragment of the life of a young influencer as he shares his thoughts, reflecting on how communication between people has evolved so rapidly. He contemplates why people are more connected than ever and how this transformation is reshaping relationships across the world. At the core of his reflections is the idea that the way we communicate influences our very perception of reality. In a world where everything can be influenced, everyone can become an influencer.