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For the inauguration of the new PID Experience Lab counter, managed by Bergamo Sviluppo and promoted by PID - Punto Impresa Digitale - Square Studio was asked to create an institutional video that would illustrate to businesses and future entrepreneurs the value of digitalization and the services offered by the new experiential lab. This is a nationwide initiative aimed at fostering innovation within businesses and the Italian economic system.
PID INNOVATION LAB
POINT - Polo Innovazione Tecnologica

Audio-visual production
Bergamo Sviluppo
2024

Team:
Creative Director, Script – Mattia Cesaria
Project Manager, Director – Joao Lucas Baccaro
Artists – Gabriele Cella, Damiano Cao, Neftali Basoalto

PIDLab is the new service activated by the Punto Impresa Digitale (PID) in collaboration with research institutions, technology hubs, and local universities. It provides businesses with a space where they can "touch with their hands" the technologies, experiment with them, and simulate operational applications.
Artificial intelligence, cybersecurity, big data, additive technologies, augmented reality, cloud computing, and more are the core elements of PID's offering, and these were the key themes featured in the video.
The creative team worked on an empathetic narrative, aiming to reflect the words of the actors involved, encouraging potential entrepreneurs to explore the services offered and the benefits they could bring to their companies.
For the inauguration of the new PID Experience Lab counter, managed by Bergamo Sviluppo and promoted by PID - Punto Impresa Digitale - Square Studio was asked to create an institutional video that would illustrate to businesses and future entrepreneurs the value of digitalization and the services offered by the new experiential lab. This is a nationwide initiative aimed at fostering innovation within businesses and the Italian economic system.
PIDLab is the new service activated by the Punto Impresa Digitale (PID) in collaboration with research institutions, technology hubs, and local universities. It provides businesses with a space where they can "touch with their hands" the technologies, experiment with them, and simulate operational applications.
Artificial intelligence, cybersecurity, big data, additive technologies, augmented reality, cloud computing, and more are the core elements of PID's offering, and these were the key themes featured in the video.
The creative team worked on an empathetic narrative, aiming to reflect the words of the actors involved, encouraging potential entrepreneurs to explore the services offered and the benefits they could bring to their companies.

The video takes us inside the Polo per l'Innovazione Tecnologica in Dalmine, home to the PID Experience Lab. Through a dynamic and engaging narrative, the protagonist guides us in discovering the various services offered and the opportunities they create for users.