Romentino Street Art + AR is a project directed by Square Studio, still in progress, in collaboration with the Municipality of Romentino, in the province of Novara. The project involves the creation of a street art piece on the façade of the town's main parking lot, aimed at both the redevelopment of the area and the enhancement of its historical significance. The project will feature a collaborative street art piece that tells the story of Paolo Bonomi, the founder of Coldiretti and a native of Romentino, through augmented reality, allowing visitors to watch the artwork come to life using their technological devices.
ROMENTINO
Piazza Bonomi, Romentino (NO)
Street Art + AR Artwork
Comune di Romentino
2024
Project partners:
Municipality of Romentino
Sky Walker S.R.L.
Piazza Bonomi, Romentino (NO)
Street Art + AR Artwork
Comune di Romentino
2024
Project partners:
Municipality of Romentino
Sky Walker S.R.L.
Starting from the Municipality of Romentino's need to redevelop the town's main square, named after Paolo Bonomi, the founder of Coldiretti, who was born in the city, it was decided to create a public street art + AR (Augmented Reality) artwork aimed at enhancing the area's history and also creating tourist appeal. Over the years, street art has become an important tool for urban revitalization: it has the ability to generate new tourist flows in lesser-known locations and stimulate interest and attention from many.
Romentino Street Art + AR is a project directed by Square Studio, still in progress, in collaboration with the Municipality of Romentino, in the province of Novara. The project involves the creation of a street art piece on the façade of the town's main parking lot, aimed at both the redevelopment of the area and the enhancement of its historical significance. The project will feature a collaborative street art piece that tells the story of Paolo Bonomi, the founder of Coldiretti and a native of Romentino, through augmented reality, allowing visitors to watch the artwork come to life using their technological devices.

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Starting from the Municipality of Romentino's need to redevelop the town's main square, named after Paolo Bonomi, the founder of Coldiretti, who was born in the city, it was decided to create a public street art + AR (Augmented Reality) artwork aimed at enhancing the area's history and also creating tourist appeal. Over the years, street art has become an important tool for urban revitalization: it has the ability to generate new tourist flows in lesser-known locations and stimulate interest and attention from many.
The street art piece represents the history of Romentino, a unique narrative that takes viewers on a journey through the town’s origins. The artwork is structured into five chapters, each representing a key theme. Guiding us through this story is Paolo Bonomi, Romentino’s most notable historical figure. Thanks to the use of augmented reality, the artwork will be enhanced with an interactive, technological, and educational dimension.