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Face On is a cutting-edge software/hardware technology that uses AI for facial recognition across a variety of fields, from corporate environments for employee check-ins and check-outs, to visitor check-ins at reception or public and private event admissions. Valeo Studio Srl entrusted Squareworld Studio with producing video spots to promote the new product and its potential uses in an ironic and irreverent way, highlighting how with Face On, "all you need is your face."
FACE ON
Bergamo

Audio-visual Production
Valeo Studio S.R.L.
2021

Team:
Creative Director: Mattia Cesaria
Project Manager: Giulia De Martiis

Director: Simone Saponieri
Director of Photography and Camera: Andrea Brolpito

Sound Design: Edoardo Stanzini
Main Actors: Davide Arcuri, Giulio Locatelli
The goal of the advertising video spots is to create attraction toward the target audience, providing them with the tools and key insights into the technology used. This is achieved through the inclusion of animated infographics that give the video an image of professionalism, quality, and innovation in line with the new Face-on brand. An innovative technology that makes access to public and private spaces simple, fast, and secure. Thanks to the Face On facial recognition system, we can access any location with just our face.
Face On is a cutting-edge software/hardware technology that uses AI for facial recognition across a variety of fields, from corporate environments for employee check-ins and check-outs, to visitor check-ins at reception or public and private event admissions. Valeo Studio Srl entrusted Squareworld Studio with producing video spots to promote the new product and its potential uses in an ironic and irreverent way, highlighting how with Face On, "all you need is your face."
The goal of the advertising video spots is to create attraction toward the target audience, providing them with the tools and key insights into the technology used. This is achieved through the inclusion of animated infographics that give the video an image of professionalism, quality, and innovation in line with the new Face-on brand. An innovative technology that makes access to public and private spaces simple, fast, and secure. Thanks to the Face On facial recognition system, we can access any location with just our face.

The new video ads showcase the company’s values while emphasizing its innovation and technology, with a bold and irreverent approach designed to create a striking “wow” effect for viewers. Each spot has a 30-second duration, ensuring a highly impactful format for online consumption. In addition to the official ad, three specific spots were created to highlight different use cases: employee entry, visitor access to the company, and public entry for both private and public events.